Brand Identity

ASPRI takes pride in our association’s visual identity, and ASPRI maintains a consistent and professional image across all our communications and materials. 

The corporate signature of the Association of Process Industry (ASPRI) is a symbolic expression of its
dynamic role in representing, connecting and propelling the growth of Singapore’s process industry.

The five letters are linked by an arch that resembles a bridge to encapsulate how ASPRI connects
members to key private and governmental stakeholders, engage members in strategic partnerships
and encourage growth opportunities.

The dignity of the typeface captures the importance of a strong industry voice and a visible and credible representation in the industry. The color blue conveys
reliability and responsibility, and portrays ASPRI as a dependable partner. It is complemented with
green which reflects growth, a fundamental foundation for ASPRI and its future.

 Using ASPRI Logo
ASPRI has a specific logo designated for members and it comes with the additional line ‘A member of ASPRI’ below it. Members may download using the link below for the logo and guidelines that will provide specific instructions on how and where the ASPRI logo should be used, and they will cover issues related to color, size, placement, and more.

Brand Guideline
For reference, you may download the brand guideline here.

High-Resolution Logo
For high-res logo files, please contact the ASPRI Secretariat Team

Compliance: 
1.    We request all members to review and comply with our logo usage guidelines and the consequences that may arise from its misuse. 
2.    Use the logo only as specified in the guidelines, without any alterations or distortions
3.    Ensure that ASPRI corporate and associate members, are aware of and adhere to our logo usage guidelines when using our logo on our behalf.